Hello, everyone! How’s everything? I hope all of you are doing great! In a previous blog post I spoke about the relevance of Voice Over Narration in the world of business. How it adds value to your mission statement by establishing a positive personal connection with your audience. That good feeling of confidence and faith that is absolutely essential to your brand and motivates your audience to become valuable clients!
Now, I want to address why it is so critical for Advertising agencies and Video Production companies to have a Professional Voice Talent on staff, and how this will also help Your business Grow.
People today connect online more than ever before, and marketing strategies have evolved as well. Consumers Love convenience, so today’s companies need paperless alternatives such as media and online content. More platforms are promoting online video, and videos are an excellent way for businesses to present their brands and services. A great example of this is the rise of short online marketing videos created to explain products or services called “explainer videos”.
To create these remarkable tools is where advertising houses, video production companies, and Professional Voice Over Actors are Required.
To gain the highest return on a video, businesses now know that voice-over content expands its reach to relevant markets. Although the video content is extremely important, the audio quality of speech in any language is just as critical. The voice actor must reflect the personality of your business while keeping your marketing message consistent. This ensures that the content will effectively boost return on investment. This audio quality applies to Radio/TV commercials, and long form narration projects like eLearning presentations and documentaries as well.
How are You as the business owner benefited from this? How can Your online presence be enhanced to create new business?
The answer is in the numbers… Those all-important numbers right? Return on investment results. Quarterly reports. And, most importantly, Growth and Sales figures.
The days of website surfing twenty years ago are long gone. People no longer look at every page on your site upon arrival. It’s common knowledge that today in fast-paced 2019 people generally now spend only 15 Seconds on your website!
But…
Marketing research shows that having a professionally produced and properly placed Explainer Video on your Home Page will –
1.) Improve SEO and online presence because they are more likely to pop up in a search engine.
2.) Increase conversion rates by up to 65% when placed on the homepage of websites.
3.) Decrease bounce rate by encouraging visitors to watch the embedded explainer video.
4.) Improve click rate because emails with videos are more likely to be opened.
These improvements will Supercharge your brand with your audience and build new clients.
So Always remember to Give Your Project a Voice! You’ll be glad you did.
Questions? Contact me at kennethbryantvoicetalent.com!
Until next time, be well, friends.
